Change is rarely convenient, especially when it means ripping and replacing a critical part of your CX tech stack.
If you're one of the organizations that relied on GetFeedback or Delighted, news of their impending sunset likely sparked a mix of frustration and urgency.
But while forced migrations are a pain, they're also an opportunity to audit your processes, simplify your architecture, and shed technical debt.
As reported by Shonnah Hughes at SalesforceBen.com, both platforms will retire in 2026. That means strategic planning needs to happen yesterday. Wait until the eleventh hour and you're risking stressful weekends, data loss, broken customer feedback loops, and a ding on your end-of-year review.
As a Salesforce ISV Partner, Vicasso provides a survey app on the AppExchange, and we’ve had hundreds of conversations with organizations looking to innovate their feedback programs. But before I make my pitch, here's a simple checklist for navigating the transition.
Taking Your Next Steps
- Clarify what actually matters
- Map out the end-to-end process of when and how surveys are sent. Document the kind of feedback that's actually valuable and actionable.
- Tell your AI assistant what software you're using today, and prompt it to help you inventory the functionality your company actually uses.
- Separate what you use daily from the "nice-to-haves" collecting dust.
- Write down your options
- Making a decision gets overwhelming when you're juggling too many choices. List your options in a spreadsheet to make tangible your criteria and the tradeoffs.
- Use your AI assistant to auto-generate a slide deck from the spreadsheet that you can present to stakeholders and get their buy-in.
- Note: Existing SurveyMonkey users have a path to SurveyMonkey Enterprise.
- Review customer feedback
- Ask your connections on LinkedIn what survey tool they use and whether they'd make the same choice again.
- If you use Salesforce, the AppExchange is a source of truth for customer reviews. Look at update recency, security reviews, and verified reviews. Pay special attention to what the service is like after the sale.
- Plan your transition window
- Aim for a transition period where both your old and new solutions are available. This ensures you don't miss a beat in the migration process.
- Reminder: Before access is turned off, make sure you have a complete export of your historical data.
A Core Architecture Decision
As you evaluate replacements, you'll encounter two broad categories:
- Integrated platforms that connect to Salesforce and sync data.
- Native apps that operate entirely inside Salesforce.
For many organizations, the complexity of maintaining integrations (sync errors, API limits, data reconciliation) has become a burden they no longer want to carry.
This is where Vicasso's Simple Survey enters the conversation. Let me show you why we built it for exactly this moment.
Heads up: if Salesforce isn't your system of record, the rest of the article isn't for you. Simple Survey requires Salesforce (I'll explain how this is a core benefit).
Three Main Reasons to Choose Simple Survey
- 100% Native to Salesforce
- Simplicity by Design
- Unlimited Functionality
1. 100% Native to Salesforce & No Integration Needed
When we say Simple Survey is 100% native to Salesforce, we mean your survey data lives in Salesforce alongside the rest of your data.
The app is installed directly into your Salesforce environment. No connectors to configure, no APIs to manage, and no external servers holding your data.
Customer Satisfaction in Context
Because the data is native, it lives in context with everything else you know about your customer. Picture a sales executive looking at an Account or Contact record. They don't need to log into a separate system or click through to an external report to see how the customer is feeling. They can see the customer satisfaction score and recent feedback right there on the page, at a glance.
This visibility democratizes data. It empowers users across the org—from Sales to Support—to make decisions based on real-time feedback without leaving their workflow.
Security That Inherits Your Standards
In the era of GDPR and strict data governance, moving data between systems is a risk. A native solution eliminates the security gap of third-party transfers.
"When survey data stays within your Salesforce environment, it inherits Salesforce’s robust security framework and regulatory certifications: ISO, SOC2/SOC3, GDPR, HIPAA, HiTrust, FedRAMP, and more. You’re not adding complexity to your compliance reporting. You’re leveraging what you’ve already invested in." — Shonnah Hughes, SalesforceBen.com
A 100% native solution keeps your data in Salesforce, not an external system. That means one less database to secure and one less data breach vulnerability to worry about.
2. Simplicity by Design: No Wasteful Bloat
Simple Survey for Salesforce is built specifically for customer service and support teams who want to understand customer satisfaction. Our tool specializes in transactional surveying and, as a licensed vendor of Bain & Co's Net Promoter System, excels at it.
The Right Tool for the Job
Think of it like a kitchen knife. A professional chef doesn't reach for a 14-in-1 multi-tool to dice an onion. They grab a sharp, well-balanced blade that does one thing exceptionally well. Simple Survey takes the same approach to customer feedback. It's purpose-built for transactional NPS surveying and doesn't try to be a Swiss Army knife and everything to everyone.
If you need to manage many different types of programs, Simple Survey might not be the best fit. While our app offers different templates, the official NPS survey type—the one that gets you high response rates with actionable data—is our bread and butter.
What Matters Most
Keep in mind: a survey tool is only as good as the convenience it provides and the responses it generates. If you're not getting survey responses, does anything else about your survey program matter?
And if you're someone who likes built-in Salesforce reports and dashboards, you'll appreciate Simple Survey's clean data model that makes running reports effortless.
That's the beauty of product design with simplicity in mind...
- Simple to budget
- Simple to send
- Simple data model
- Simple for admins
- Simple for customers
3. Unlimited Functionality at a Predictable Price
There's a misconception that you need an expensive platform to run a sophisticated feedback program. Salesforce Surveys and SurveyMonkey Enterprise can be powerful platforms, but many companies (especially mid-sized) realize they're overpaying for enterprise features they don't need.
“SurveyMonkey Enterprise and Qualtrics are powerful platforms. But sometimes you don’t need that much power.” — Shonnah Hughes
Whether you're running a high-volume B2C model or a relationship-heavy B2B operation, the right tool can deliver the same results at a fraction of the cost.
Enterprise Robustness at SMB Pricing
Simple Survey delivers what enterprise teams need:
- Native interoperability with existing (and future) Salesforce processes
- Security that inherits your existing compliance framework
- Fast time to value with no lengthy implementation
And it delivers all of that without enterprise pricing complexity. No packages to compare. No feature gates locking functionality behind higher spend. No confusing matrix of inclusions and exclusions to decode.
Just clear pricing with everything included.
Surveying that Scales with You
You get unlimited surveys, unlimited responses, unlimited users, and the full feature set from day one. Your cost stays the same whether you send a hundred surveys or a hundred thousand.
For finance teams and ops leaders, that predictability matters as much as the dollar amount itself.
Scale your feedback program from a small service team to a global operation with predictable cost.
The Occam's Razor of Surveying
The sunsetting of GetFeedback and Delighted is disruptive, but it's also a chance to cut costs.
Step back, audit what you actually value, and turn a forced migration into a strategic win.
By choosing a tool that lives where your team already works (inside Salesforce) you reduce technical debt, strengthen your security posture, and make feedback data accessible to everyone who needs it.
And if you can do it at a reasonable investment? That's a powerful combination.
The simplest option is often the wisest.
If you're convinced Simple Survey belongs on your shortlist, book a 25-minute migration assessment and learn about our Rescue offer.
